She closed her first $100K contract in 3 months
WIth our help
Meet Elisse (Consultant).
She was in a leadership role her entire career and didn’t get to see the first two kids grow up. She left her corporate role to be around for her two daughters, still in high school.
She got her LLC. With her own consultancy, she would raise client fundraising goals. She naturally thought BIG and was successful in getting her clients to do the same.
After taking a few months off, unsure of her next moves, she wondered how to launch.
Despite being an expert in the healthcare non profit space, she wasn’t sure what her personal brand was. How to get qualified leads from her network? How to close deals?
She decided to work with me to find a new way to build her personal brand as a stand alone operator and generate qualified opportunities.
These were her results after JUST 3 months:
- Closed a $100K consulting contract
- Had another client paying her a retainer
- A plan to activate her network each week
Here’s what we did:
1. Distilled big ideas into simple insights.
The biggest problem Elisse had was being able to generate engagement from high-level decision-makers in her network.
We used our Insight Mapping Grid™ in our one day intensive together to map out the following:
- What was broken about the non profit healthcare industry
- What problems this was causing
- Architected how her approach was the “New Way”
- Details of the strategy
These insights allowed us to make her personal brand messaging SO magnetic, her potential clients had to meet her.
2. Built the Relationship-to-Results Method™
Women have to build 3 networks.
Operational. to run the day to day. I suggested a VA to help with this.
Strategic. to get in front of the right target buyer.
Aspirational. to get goals that are a year down the line.
Elisse was actively engaged with the non-profit healthcare community. We leveraged this to create a list of 100 decision makers in her network (Her strategic network). She called each one to let them know that she had started her own consultancy and the work she hoped to do.
She booked lunches and dinners with some of the big players in her space.
The results were explosive -She had her first $100K client within 3 months.
3. Inducted her into the Weekly Think Tank Calls
Having spent a lifetime in corporate, Elisse was still working out how to be ‘lord and master’ of her own domain. When challenges came up with a client, as they came up, she brought them to the Tuesday Weekly Think Tank Calls. On these calls, she would crowdsource from the group the best way to handle a challenging situation with a client.
A board was particularly snarled about a topic. The group on the Weekly Think Tank Calls recommended hosting side bar conversations with each board director FIRST to understood where he/she stood on the topic. Before introducing her ideas and strategy to the board room. It worked like a charm.
She used these moments to show her leadership as a consultant. The community was buzzing about her and her consultancy.
She proved herself so capable that the Chief Marketing Officer role opened up and the client expanded contract scope by inviting Elisse to take over that piece of the business too.
4. Worked to construct her first TED Style talk on stage.
This activity forced her to think about how her superpowers applied to MORE than just the non-profit healthcare space.
She gave a compelling talk about the parallels between completing her first Spartan race (another first) and the strategy in raising the bar on her client’s fundraising goal.
We filmed it in front of a live audience, which included her daughters. She invited important stakeholders in her life to come and see her as the authority figure she already is —on stage.
This is what she had to say
If you have just left corporate and are struggling with how get your client pipeline filled.
Or you're looking to become an industry authority like Elisse
and are overwhelmed with trying to get LinkedIn to work by yourself.
We would love to help.
Click the link here to discuss your strategy